Building a Brand February 11, 2007
Posted by myspider in Uncategorized.trackback
“I never want to build another brand as long as I live. It takes about a billion dollars of marketing and about five to ten years. I swore to God I’d never build another brand as long as I live. It’s the most miserable, time-consuming, awful, nerve-wracking experience that you could possibly imagine because you never know until the end of the day whether you will succeed.” — Bob Pittman
http://news.com.com/2009-1023-233706.html
Is there a brand out there online or offline that was built with less money and less time? I’m sure there is.
Hey there!
Get writing more. I’m anxious to read what you have to say. Frankly, I forgot this was your blog (in my favorites) since I didn’t add your name. I’ll do so now and check it daily….daily do ya hear me?
Wouldn’t Craig’s List be considered a brand of some sort? If yes, then they certainly did it without serious money.
Neil