Building a Brand February 11, 2007
Posted by myspider in Uncategorized.1 comment so far
“I never want to build another brand as long as I live. It takes about a billion dollars of marketing and about five to ten years. I swore to God I’d never build another brand as long as I live. It’s the most miserable, time-consuming, awful, nerve-wracking experience that you could possibly imagine because you never know until the end of the day whether you will succeed.” — Bob Pittman
http://news.com.com/2009-1023-233706.html
Is there a brand out there online or offline that was built with less money and less time? I’m sure there is.
Unhurd? Unturd? Oh… Unurthed February 10, 2007
Posted by myspider in Uncategorized.1 comment so far
hmmm… still trying to figure this one out.
“What thos hast of One yield to that One again, if thou intendest to keep it.
Only by so doing canst thou be a perpetuum Mobile “
- Philalethes, Magia Adamica, 1650